Become a Charter Elite
The Charter Elite programme spotlights operators who consistently deliver exceptional service, reliability and professionalism across the Pickup network. It cannot be bought. You earn it on your record over the last 12 months.
Two levels on Pickup
Verified: needed to list
Charter Elite: every criterion met
Charter Elite is recognition of your record on Pickup against published criteria. It is not an endorsement or a guarantee by Pickup. Read the Charter Elite Standards.
Perks and privileges
More opportunities. Greater visibility. A platform built for your growth.
The Charter Elite badge
Shown on your listings and operator profile, so guests can see your record at a glance.
Greater prominence in search
Charter Elite is one of the ranking factors guests see results by.
First call for premium requests
Priority when company accounts, partners and higher value bookings ask for Charter Elite.
No unsettled booking limit
The limit on unsettled bookings is removed while you hold status.
A priority support queue
Operator questions from Charter Elite operators are answered first.
Featured, with your consent
A chance to appear in Pickup’s marketing and on social, only with your written agreement.
How to become a Pickup operator
We review every operator against Pickup’s standards to help create a trusted and consistent experience for every guest.
Verified business and identity
Your business and operating information are verified before you join the marketplace.
Professional, every time
A consistently professional experience from first message to arrival.
Reliable operations
Clear availability, quick replies and the service you listed, as booked.
Presented to a premium standard
Vehicles, vessels and aircraft clean, maintained and ready.
Qualified personnel
Chauffeurs, captains and crew who meet the standards for the service they provide.
A consistent guest experience
Comfort, professionalism and reliability on every journey.
The standard, published
Measured over the 12 months before each review. You must meet every criterion, and have been listed for at least 6 months before your first review.
RATING
4.8 or above, from at least 15 published reviews
VOLUME
20 car trips, 10 boat trips or 5 jet trips
COMPLETION
98% or more of accepted bookings completed
ACCEPTANCE
90% or more of booking requests accepted
RESPONSE
95% answered in time, typically within 2 hours
CANCELLATION
A cancellation rate under 2%
SAFETY
No upheld safety complaint
DOCUMENTS
No suspension for an expired document or insurance
INSURANCE (CARS)
Comprehensive commercial motor cover, documents checked by Pickup
DATA
No upheld breach of guest data rules
DISPUTES
No upheld mismatch, substitution, off-platform payment or false document
STANDING
Not under suspension or investigation at review
Reviewed every quarter
WHEN
Four reviews a year
On the first business day of January, April, July and October.
EFFECT
Live within 7 days
New status takes effect 7 days after the review, once you have been told.
EARLY WARNING
Time to recover
Fall below a criterion and we tell you in the dashboard, with the rest of the quarter to fix it.
REQUALIFY
Lost it? Earn it back
Status lost at a review can be earned again at any later review.
4
reviews a year
12
months of record
Charter Elite carries no change to commission or payout timing. No payment or commercial arrangement affects it.
Read the standards
Charter Elite questions
Can I pay for Charter Elite?
No. Status is not for sale and cannot be negotiated. You earn it on your record.
Where do I see my progress?
In your operator dashboard, against every criterion, at any time.
Does it change my commission or payouts?
No. Commission is set only by the Fee Schedule in your dashboard, and payout timing by your Operator Agreement.
How can I lose it?
At the next quarterly review if a criterion is not met. It is suspended at once during a safety or document investigation, and removed permanently for a forged document.
What do guests see?
The Charter Elite badge on your listings and profile, described as recognition of your record on Pickup.
Become a Charter Elite operator
Pickup recognises operators who consistently deliver outstanding service, keep their standards high and create exceptional journeys for guests. See your progress against every standard, in the app.